| Role: Product Marketing Manager |
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| The individual who is responsible for product marketing activities, which predominantly include marketing collaterals, Go-To-Market activities, business models, pricing, Sales support and partnerships. |
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Relationships
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Main Description
Key responsibilities of Product Marketing Manager:
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Analysis of market trends and market research
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Preparation of marketing collaterals
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Product launch, Go-To-Market (GTM) activities, Media and Analyst communications
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Development of business models and pricing
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Inputs to Product strategy and roadmap
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Being owner of Market Requirements Document (MRD) and providing inputs to Product Requirements Document (PRD)
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Preparation of licensing agreements
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Participating in responding to RFx
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Preparation of Sales Kit and Sales Training
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Competition Analysis and Partner eco-system management
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